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Title details for Swipe Up for More! by Stephanie McNeal - Available

Swipe Up for More!

Inside the Unfiltered Lives of Influencers

by Stephanie McNeal
Stephanie McNeal
Audiobook
2 of 2 copies available
Borrow Listen to a sample Listen to a sample
2 of 2 copies available
An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation.
If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? 
Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers: fashion and lifestyle juggernaut Caitlin Covington of Southern Curls & Pearls, runner and advocate Mirna Valerio, and OG “mommy blogger” Shannon Bird. Swipe Up For More! is based on three years of unprecedented, fly-on-the-wall access that offers a rare glimpse into how these influencers build their empires, struggle with the haters and snarkers, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it.
Along the way, McNeal answers burning questions, like: Why are there so many Mormon mommy influencers? What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make?
Irresistible, juicy, and voyeuristic, Swipe Up For More! reveals all about the women some love to hate (and many actually, secretly, genuinely love).

  • Creators

  • Publisher

  • Release date

    June 6, 2023

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9780593680346
      • File size: 198578 KB
      • Duration: 06:53:42

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      April 10, 2023
      BuzzFeed News reporter McNeal debuts with an entertaining inquiry into the not-so-secret lives of social media celebrities. She explores “what it really feels like to be an influencer” through profiles of three “content creators”: lifestyle blogger Caitlin Covington, Fat Girl Running blogger Mirna Valerio, and Mormon “mommy blogger” Shannon Bird. To illustrate the hard work required to succeed as an influencer, McNeal details how Covington struggled to break into the magazine industry before creating her own fashion blog that she laboriously grew until she had enough clout to launch a clothing line and secure brand partnerships. The author suggests that influencers can affect positive change and tells how Valerio used her platform to push Lululemon to improve their plus-size sports apparel options. Describing the complexities that accompany leading a public life, McNeal discusses how Bird’s blog posts, which feature her five children, raise tough questions about whether parents should be putting their kids in the spotlight, but the author remains generally positive toward her subjects and praises Bird for showing “how motherhood is messy and complicated.” McNeal’s compassionate profiles add nuance to influencer stereotypes, and behind-the-scenes details intrigue (successful influencers hire teams of assistants who have to learn their bosses’ emoji usage to respond to direct messages in their voice). It’s a revealing look behind the selfie camera.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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